Amphibian & Reptile Conservancy

>Art Direction >Web >UX/UI

ARC is the Amphibian and Reptile Conservancy, a nonprofit focused on identifying and conserving the highest priority places for amphibians and reptiles in the United States.

ARC protects endangered amphibians and reptiles through a strategic, scientific, and passionate approach that allows them to make a real difference. They believe the conservation of amphibians, reptiles, and the habitats they depend on is vitally important. 

See it in action:︎︎︎


Art Direction
Web Design

Research, copywriting, etc. > Anonymous Philanthropy Copywriting > ARC
Development > Medl Mobile
Video > Still Life Projects


ARC is an established nonprofit with beautiful photography, science-based findings, and a great team. However, their web and social presence weren’t the strongest, and their visual identity and messaging were incohesive.

They weren’t necessarily looking to attract more donations through a new website, rather, they were looking to build relationships, inspire generations, and communicate the importance of amphibians & reptiles.


Working with ARC, we built a multifaceted slow-rollout campaign that centered around the website. We took their original and recognizable logo and identified areas in which we could improve how it was communicated.

We simplified the brand, relying heavily on the breathtaking imagery they already had. We established the language and messaging to help position ARC as the expert in what they do, all while giving the reader a childlike wonder similar to what might have made them fall in love with amphibians and reptiles in the first place.

The website married all of the concepts, showcasing the true values of ARC in a simple, beautiful, and connective way.


See it in action

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