Visa
UX/UI
Experience Design
ClientVisa
Description Innovating the Mission Rock Experience Center
Year2023—2024
AboutWorking with Envoy, our team transformed Visa’s Experience Center in San Francisco’s Mission Bay into an immersive, multi-touchpoint journey. Visitors are welcomed by an ambient ribbon display, followed by mechanically controlled wooden doors with projected content, and an interactive wall highlighting global trends across industries. At the heart of the experience is the Showcase—a massive, curved display that brings Visa’s Persona-Driven stories to life. These stories demonstrate how Visa’s products and services empower small business owners, travelers, intergenerational households, and personal financial growth.
My primary focus was on designing the user interfaces that represent many of these services, often invisible backend solutions. By creating intuitive and impactful UI, we made these services more tangible and accessible to visitors, effectively showcasing Visa’s wide-reaching impact across diverse audiences.
UX/UI for Persona-Driven stories