Number Story

Art Direction UX/UI

Client

The ACE Resource Network

Description

National awareness campaign for Adverse Childhood Experiences (ACEs)

Year

2019—2021

Video

Rogier Wieland

Illustration

Eiko Ojala

Development

Medl Mobile

About

Number Story, a campaign designed to raise awareness about Adverse Childhood Experiences (ACEs), was an expansive project aimed at educating people about the impact of toxic stress on children and how it can shape our lives. The mission was not only to help people understand their ACE score but to empower them with the knowledge that their story is theirs to shape. We focused on simplifying the science behind ACEs and creating an approachable, resource-rich website, NumberStory.org, while launching a national campaign to promote healing and resilience. From crafting the brand identity to developing engaging multi-channel campaigns, we created a space where people could start their healing journey.

The project involved multiple facets, including art direction, web design, UX/UI, and developing a cohesive message that could resonate across various platforms. With a mix of modern, clean design and poignant, emotive content, we helped drive nearly two billion impressions, spreading awareness on a massive scale.

See it in action: NumberStory.org

Art Direction

UX/UI

Strategy Process

Seth Austin Design®

About

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