Amphibian & Reptile Conservancy
Art Direction
UX/UI
ClientAmphibian & Reptile Conservancy (ARC)
Description Web design and brand positioning for a conservation nonprofit
Year2020—2021
VideoStill Life Projects
Photography ARC
DevelopmentMedl Mobile
AboutThe Amphibian & Reptile Conservancy (ARC) is a nonprofit dedicated to protecting endangered amphibians and reptiles through strategic conservation efforts. Their mission focuses on identifying and conserving the highest priority habitats across the United States. Our task was to overhaul their web presence and visual identity to better reflect their passion and scientific approach. While ARC wasn't necessarily focused on generating donations, they wanted to build stronger relationships, inspire future generations, and communicate their work’s importance in a visually compelling and cohesive manner.
We simplified the brand’s visual identity, focusing on their stunning photography and authentic messaging. The final website positioned ARC as a trusted expert, delivering information with a sense of wonder and curiosity—inviting readers to reconnect with amphibians and reptiles in a new way.
See it in action: ARCprotects.org
UX/UI
Art Direction