United Nations Councils


Global representation.

The United Nations (UN) is an intergovernmental organization that aims to protect human rights, maintain international peace & security, supply humanitarian aid, uphold international law, and achieve international cooperation. Being the largest, most familiar, most internationally represented and most powerful intergovernmental organization in the world, the UN has a key role in connecting the globe.

Being such a massive, well known global organization, the UN affects millions. Through their existence since the end of WWII, the UN has strived towards a range of objectives, forming unique councils, groups, and assemblies to achieve specific tasks. The goal for this rebrand was to develop a unified comprehensive identity system that’s structured and representative of the UN and their efforts.

New endeavors.

The original United Nations logo, though recognizable, hasn’t appropriately scaled with the efforts of the UN. As the United Nations has expanded their endeavors, they’ve developed groups to work towards specific efforts. Some of these groups, however, have begun to overlap, grow too large, or become obsolete.

When developing the new identity for the UN, I gathered the existing groups, councils, and assemblies and broke them down. I then organized them in a way that would equally distribute the efforts of the UN, while still ensuring nothing was lost or under represented. In doing so, a flexible identity was created, with five councils overseeing the main intentions of the United Nations.

Flexibility for expansion.

In creating a flexible brand system, what I was really trying to accomplish was being able to achieve recognition and representation for the UN and their efforts. This brand stands for so much more than just a pretty picture, and needs to be trusted by those in need.

What I really wanted to do was to make sure that the UN felt personal and trustworthy, not corporate and cold. In efforts to achieve this, I actually began with the specific councils. In doing this, I was able to create a flexible system that represented the root of the efforts, and the people being serviced.

Identity System
Logos, Illustrations, Icons
Custom Typography
Art Direction